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Client Name: Lilliputian Affairs
I had a lot of fun working on this project. With this client, my task was to assist in the production and development of branding for her newly found business: Lilliputian Affairs. This client was an entrepreneur in the process of starting a wardrobe styling and event planning company for children.
One of my main objectives while working with this client was to successfully plan, organize and manage a photography shoot and assist in planning an initial event for this organization.
Challenges faced during this project included lack of monetary endorsements, lack of professional network, and a hesitant client. Within this project, I worked with my client, Felicia and a third party photographer, eKwesionMedia which I specifically acquired for her.
The project in full took about 3-4 months to complete where I researched several different trends for the client dealing with children's apparel to make sure that the clothing stores she chose to work with aligned with her brand image.
During the photo shoot, I not only styled and prepped models for the actual photographs, but I also coordinated all day-of activities and assisted the photographer with any imaging requests.
The result of this project was a success. The finished project as you can see created a whimsical look and feel within the photographs which were exactly the type of branding speech the client wanted.
The photographer I worked with was very professional and I ensured that he was paid accordingly and on time for his work.
Photo Credit: Kwes Zackery, E.Kwesion Media
Photo Credit: Kwes Zackery, E.Kwesion Media
Photo Credit: Kwes Zackery, E.Kwesion Media
Photo Credit: Kwes Zackery, E.Kwesion Media
Photo Credit: Kwes Zackery, E.Kwesion Media
Photo Credit: Kwes Zackery, E.Kwesion Media
Client Name: Oceanside Theatre Company
'The Oceanside Theatre Company's mission is to create professional quality theatre for a vibrant and diverse population. OTC will strive to reach a wide audience base and encourage and improve artistic growth in the community by producing a broad repertoire of theatre, giving local theatre artists creative opportunities and offering educational theatre and outreach programs.' -Oceanside Theatre Company
While working for this client, my objective was to assist OTC with their overall concept development and graphics for their marketing campaign focused on bringing brand awareness to the theatre.
The challenges I faced with this project included the fact that I was working remotely at the time. The client was in California and I was in Atlanta. Not only was I in a different state but I was working in two different time zones. I also found out after taking on the client that the turn-around time was rather fast-literally this campaign was needed next day.
Within this project, I created an engaging email marketing campaign utilizing Constant Contact to help the organization heighten awareness and subsequently assist them in signing up more members to their theatre.
Given the timeframe, I did what I could to produce a quality product and it was well received by the stakeholders. During this process, certain circumstances caused the project to be extended and because of this, I was able to work on the project for about a week and created a finished product that was used to promote OTC.
**Disclaimer: This work was executed by me and another employee while under the direct employment of AssociationREADY. I do not under any circumstances own the rights to these pieces.**
Client Name: AssociationREADY
As an employee of AssociationREADY, I wear many hats. I assist in the copywriting and editing of marketing materials, head the business development department, among other duties. The majority of my work shown here are from advertisements created to successfully promote a specific event or tradeshow and make it social media ready.
Each project usually took me about an hour or less to complete based on if there was any editing needed beforehand from any rough copy.
The result of all of these projects was a success. Each advertisement was featured in the Common Ground community association magazine.
Graphics Credit: John Sexton
Graphics Credit: John Sexton
Graphics Credit: John Sexton
Graphics Credit: John Sexton
Graphics Credit: John Sexton
Client Name: R.Lynda Couture
While working for this client, my main objective was to act as director of public relations and assist my client in obtaining a social media following, increase conversion in sales from their online shop, and get in touch with the different press and media outlets and create opportunities for media placement.
During my time working with R.Lynda Couture, I was able to assist in a significant increase in Twitter followers, a 3% increase in conversion, secured placement in Fashion Wrap-Up Magazine, a 30-second spot on a local news station, Kontrol Magazine with Raven Symone featuring a garment, assisted in the marketing and developing of two different fashion shows, and created and managed an email marketing campaign and newsletter.
Client Name: Vincent Clark
Vincent Clark is an R&B group based in Atlanta, Georgia. While working with them, my main objective became to heighten awareness of the gentlemen and their brand, assist in securing placement in the press and media, create press releases to vet to different media contacts, manage all social media platforms, and act as public relations contact.
While working with them, I created press releases advertising their previous accomplishments such as a placement on the Dee Armstrong Show, a commercial financed by Coca-Cola, a crisis communications plan, creative brief, and much more.
**Disclaimer: Full client roster and projects not available for public view**